Strategic Clarity and Hands-On Momentum for Growth

I bring strategic clarity and hands-on momentum to founders, executives and their teams' growth ambitions with practices that are shaped by years of real-world experience as a strategy consultant, managing director, founder and venture partner.

Let's Work Together Schedule a Meeting
Alexander Wipf

What I Do

Innovation & Transformation Strategy

Supporting C-level executives through change, digital transformation, and business model innovation with hands-on implementation.

Venture Partner & Accelerator Programs

Designing and operating corporate accelerator programs. Building value exchange between startups, corporates, and VCs.

Startup Coaching & Growth Strategy

Hands-on advisory for early-stage ventures navigating critical growth phases.

Minimal Viable Product & Brand

Aligning Minimal Viable Product with "Minimal Viable Brand" approaches. Implementing agile methodologies to validate concepts and ensure market fit.

M&A Advisory & Integration

Supporting companies through mergers and acquisitions. Providing exit readiness for startups and post-merger integration strategy.

Strategic Team Building & Performance

Building and nurturing high-performance teams that can effectively execute on innovation and growth strategies.

Core Competencies

Hybrid Strategist - Bridging Strategy & Hands-On Execution
Agile Incubation & Lean Methodology
Product Discovery & Experience Design
Deep Tech & Physical AI Ecosystems
Software Development & UX Background
Go-to-Market Planning & Implementation
Cross-Functional Stakeholder Alignment
Collaborative Facilitator & Status Quo Challenger
Brand Building & Customer Experience

Current Engagements as Independent Venture Partner

Stealth Mode Startup - Co-Founder

Synthetic Data & AI
Since July 2025

Co-founding a stealth mode startup focused on synthetic data generation for AI training. Building solutions that enable organizations to train and fine-tune AI models while addressing data scarcity, privacy, and compliance challenges.

NXTGN - Deep Tech Incubator and Accelerator

Public-Private Partnership, Federal Government Backed
Since September 2025

Engaged by this public-private partnership to support and set up their startup incubation program focused on Physical AI, robotics, and deep tech. Building consortium partnerships with leading research institutions including KIT, Universität Heidelberg, Universität Stuttgart, Campus Founders, and IPAI. Scouting and recruiting promising AI startups across EMEA, designing accelerator program structure, and facilitating collaboration between startups, corporate partners, and academic institutions.

Decode Liminal Moments - Proxy Product Owner & Strategy Advisor

Marketing Decision Intelligence
Since Q4 2025

Proxy Product Owner and strategy advisor for a stealth-mode venture changing how marketing decisions are made in the age of AI. Developing a decision intelligence platform that makes 'liminal moments' visible – the threshold moments where customer behavior tips. Applying 'via negativa' philosophy to help CMOs focus on what matters by understanding what to eliminate rather than add.

Cyber Valley AI Incubator - Speaker & Startup Coach

One of Germany's Premier AI Ecosystems
Since May 2025

Speaker and active startup coach at one of Germany's premier AI ecosystems, backed by Max Planck Institute, University of Tübingen, and corporate partners including Bosch, Daimler, Porsche, Amazon, and Google. Delivering workshops on startup strategy and customer experience for AI ventures, with hands-on coaching of Physical AI and deep tech startups through incubation phases.

Blinkin.io - Strategy Advisor Brand Experience

€3.5M EIC-Funded Physical AI Startup
Since February 2023

Adviser for Brand and Customer Experience at this physical AI startup funded by the European Innovation Council. Prototyping, testing, and launching AI companion experiences and agents addressing real-world challenges. Coaching founders with pitch narratives connecting rapidly evolving AI technology to meaningful Mittelstand customer stories.

Breedera - Head of Brand, Strategy Partner

Shareholder, Currently in Exit
Since January 2022

Joined as sweat-for-equity advisor after founder participated in Unleashed Petcare Accelerator. Ongoing founding team coaching and hands-on support. Currently guiding the startup through exit to a corporate buyer.

Selected Experience

Accelerator Design Lead & Startup Coach

Purina Unleashed Pet Care Accelerator
February 2020 – January 2023

Designed, implemented, and scaled a global corporate accelerator program supporting six international startups annually across three cohorts. Primary interface between startup founders, corporate venture teams, and project sponsors, ensuring alignment and value exchange across a complex matrixed stakeholder environment.

Innovation & Acceleration Consultant

Perrigo Women's Health Femtech Accelerator
December 2023 – August 2024

Supported establishment of femtech accelerator by aligning corporate strategy, conducting stakeholder analysis across European and US teams, and facilitating startup collaboration simulations. Responsible for market intelligence, deal flow analysis, and scouting startup candidates.

Co-Founder and Managing Director

CRAW GmbH and Clear Deutschland GmbH
January 2018 – January 2024

Co-founded a growth consultancy specializing in innovation and transformation strategy for Automotive, Telco, Financial, PE and FMCG sectors. Developed bespoke toolkit helping clients align Minimal Viable Product with "Minimal Viable Brand" approaches. Clients included Hyundai, Deutsche Bank, Triton PE, Virgin, Western Union, Reckitt Benckiser, and PepsiCo.

Managing Director and Board Member

Isobar Germany & Dentsu Aegis Network Germany
January 2016 – January 2018

Led P&L turnaround of loss-making agency, achieving profitability within two years through focus on sales and operational excellence. Incubated corporate venture and business model innovation projects for Geely Automotive (Lynk & Co) and E.ON Energy. Defined M&A and transformation strategy for the group's media service offerings.

Head of Strategy & Innovation, Management Board

Leo Burnett Group
March 2007 – December 2015

Revitalized agency's strategic offering for multinational clients including Fiat, Chevrolet, P&G, Samsung, McDonald's, and Pfizer. Built profitable integrated strategy unit. Led innovation practice, securing corporate venture and startup collaborations with Otto Group (About You), Rocket Internet, and Fresenius Medical.

Co-Founder and Head of Product

Etrueke.com, New York City
1999 – 2001

Co-founder of venture-backed dot-com startup funded by Latin American newspaper conglomerate EL TIEMPO. Created classified marketplace with virtual currencies. Responsible for prototyping user experience and product design during NYC's dot-com era.

Director Strategy and Business Development

Neue Digitale / Razorfish Germany, Frankfurt
2004 – 2007

Pioneering creative agency in German digital market. Introduced strategic competencies in integrated brand and user experience strategies. Won major clients including T-Mobile, Nintendo, Yello Strom, and Olympus. Supported M&A process and successful Razorfish acquisition.

Director User Experience and Development

AtmosphereBBDO, New York City
1999 – 2004

Built UX and development teams from scratch. Established UX and development practices for agency. Led digital experience design for major brands including Wrigley's and Diageo.

Developer and Information Architect

Frankfurt Balkind Partners, New York City
1996 – 1999

Built first websites for major brands entering digital space. Early adopter of web technologies working on Sony.com and AT&T corporate web presence. Foundation in web development and information architecture.

Get in Touch

I'm always interested in discussing new projects, consulting opportunities, and collaborations.

Email: alexander@wipf.com

Phone: +49 160 5561425

Or schedule a meeting directly:

Schedule a Meeting

Schedule a Meeting

Choose a meeting type that works for you. I'm looking forward to connecting.